Community cultivation △ as your marketing strategy
Your community creates the foundation for your business to thrive — it’s at the core of your marketing strategy.
Your community is made up of your clients, connections, collaborators, super fans, and soul sisters in business. They’re the ones who share similar values, challenges, and desires—and they celebrate your work.
Your community is essential. And like any relationship, it requires devotion, empathy, and trust. When we root into these qualities, it shifts the focus of the relationship from sales to connection. That’s where the magic happens.
There are so many pathways to cultivating and growing a community—you get to choose what works for you.
Meaning, what comes so easily? What feels expansive? Is it writing, speaking, networking, or having personal conversations over tea?
And where do you love showing up? This could be using social media, blogs (in combination with an SEO strategy), podcasts, newsletters, collaborations, networking events, or hosting live group spaces. Personally, I'm a huge advocate of newsletter communities.
Once you’ve identified the “what” (i.e. what are you doing) and “where”, begin to notice...
When does your creative muse come out?
Is there a ritual you can create before you write or engage? (Lighting a candle, pouring tea, meditating, walking, etc.)
What conditions do you need to show up consistently? This can be anywhere from daily to weekly to monthly. Focus on quality over quantity.
Are there any limiting beliefs that keep you from showing up fully? How are you holding yourself back?
One of my favorite ways to (re)ignite inspiration is to create a three-month devotional practice.
Choose your communication channels and commit to how you’d like to show up for three months. This length of time will allow you to find your rhythm and explore the impacts of your practice. Let these three months be a time of creative exploration, of embracing new connections, of finding your flow.
I hope this message serves as inspiration or the gentle nudge you needed ;)