Hello, I’m Phoenix.
Let me share a little story...
When I was 11, I took one of my mom's large crystals, a tapestry, and a small table, and I started telling "fortunes" on the sidewalk. Back then, there wasn't much talk about intuitives, mediums, or channels, and you certainly wouldn't find sage and crystals in all the boutiques! As you can imagine, my venture didn't go very far.
But it ignited a spark within me.
I realized that taking bold, courageous leaps could lead to beautiful discoveries. Also, I began to understand the value of money and its potential to create financial freedom—something I deeply craved, growing up with a single mother.
This first taste of entrepreneurship led to the creation of four different businesses beginning in my early twenties. These creative pursuits ranged from clothing design to a technical company to leading multi-day retreats. The latter evolved into my current business, which started as a website design studio.
Alongside running my own businesses, I worked for non-profits and an online powerhouse. I delved deep into the world of online course design, membership models, book publishing, brand styling, and many other ways to generate revenue.
Like many, I initially focused on honing the strategic side of things. I immersed myself in business books, took trainings, and studied different approaches. Yet, I found myself trapped in a cycle of long hours, overworking, and burn-out—something was missing.
I longed for a different way.
Feeling lost, depleted, and chronically sick, I had completely disregarded my body and shut down my intuition. Then, through a series of tumultuous events—thank you universe for shaking me awake—I was cracked open and led deeper into my calling.
I found myself learning Human Design, Reiki energy healing, embodiment practices, neuroscience, Co-Active Coaching and the list goes on.
I began to understand that it's essential to integrate our shadows to fully align with our authenticity. We can hit energetic blocks, subconscious programming, and old narratives, which limit our business expansion. Once we peel back these layers, our business can flow and evolve with ease, allowing us to create the business and fulfilling life we desire.
And here I am today, almost a decade later...
This winding journey has brought me to the integration of the strategic and energetic realms in business, supporting those in rising into their embodied power and creating a thriving life.
Deep gratitude
to those who’ve supported the evolution of my work.
To my entrepreneurial roots: my grandma, an incredibly savvy businesswoman; and my mom, an acupuncturist and esoteric healer.
To Ash Ambirge for expanding my understanding of branding and copywriting magic.
To my Council Training facilitators, Kate Lipkis and Lillian Soderman.
To my business mentor and leadership coach, Nisha Moodley.
To my Human Design teacher, Jenna Zoe. In addition, to the teachings of Ra Uru Hu, Karen Curry and Chetan Parkyn.
To my Reiki energy healing teacher, Allison Claire Eaton.
To Rachel Cargle, Trudi Lebron and Dr. Robin DiAngelo for expanding my understanding and commitment to racial justice and anti-oppression within my work.
To the coaches who’ve supported me with money and financial planning: Chris Wilborn; being brave: Andrea Leda; and embodiment: Kimberly Johnson.
To the teachings of the Co-Active Coaching model.
And to many more teachers, healers and soul sisters that have supported me along the way, deep gratitude to you all.
Some fun tidbits!
I'm a Gemini sun with a Virgo moon and my Human Design type is a Projector.
My first Reiki attunement was when my mom was pregnant with me! As a child growing up, I regularly gave Reiki to her, and since then, I’ve received formal training in Usui Reiki on the big island of Hawaii.
I’m a toast and Earl Grey tea addict.
I live in Nevada County with my sweet husband, our baby, and our 14-year-old Golden Retriever.
The ocean is a continual inspiration for me. Whenever I'm feeling energetically drained or depleted, you'll find me escaping to the California coast.